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Privacy Statement

We understand privacy is an important issue for visitors to the SimplifyMyInsurance, Farm Bureau Financial Services and FBL Financial Group Web sites. Specifically, visitors to our Web sites are concerned about what information is collected, how it's collected and how it is used.

Farm Bureau Financial Services and FBL Financial Group gather information about Web site visitors to improve the quality of information and services offered on our Web sites. We collect two forms of information: visitor data and voluntarily provided personal data.

Visitor Data

We routinely gather information regarding our Web sites' activity, using pixels, or transparent GIF files to help manage our online advertising. The GIF files are provided by our ad management partner, DoubleClick. The DoubleClick information that we collect and share is anonymous and not personally identifiable. It does not contain a site visitor's name, address telephone number or e-mail address. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn, enables us to learn which advertisements bring users to our Web site. The cookie was placed by us or by another advertiser who works with DoubleClick. For more information about DoubleClick, including infomation about how to opt out of these technologies, go to http://doubleclick.net/us/corporate/privacy.

Personal Data

Through voluntary responses on the SimplifyMyInsurance, Farm Bureau Financial Services and the FBL Financial Group Web sites and e-mail links found on our two sites, we collect various personal information from visitors. This information is collected only when visitors voluntarily provide it. The data collected is also for our internal use only and is not shared or sold to any non-affiliated third parties.

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IMPORTANT: The information and material contained on this Web site is not an offer to sell or a solicitation to buy any security or any insurance product in any jurisdiction. No security or other insurance product is offered or will be sold in any jurisdiction in which such offer or solicitation, purchase or sale would be unlawful under the securities, insurance or other laws of such jurisdiction. Not all products are available in all states. Exclusions, limitations and reductions may apply. This Web site briefly highlights Farm Bureau’s insurance policies and their benefits. The contract is contained only in the policy. Farm Bureau products are offered by Farm Bureau agents — for more information about any Farm Bureau product, please contact your local agent or nearest office using the find an agent link.

Securities and services offered through EquiTrust Marketing Services, LLC,+ 5400 University Ave., West Des Moines, IA 50266, 877/860-2904, Member SIPC.

Life insurance & annuity products are offered through Farm Bureau Life Insurance Company+*/West Des Moines, IA, and are intended for residents of Arizona, Colorado, Iowa, Idaho, Kansas, Minnesota, Montana, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Utah, Wisconsin and Wyoming.

Property-casualty insurance products are offered through Farm Bureau Property & Casualty Insurance Company+* and Western Agricultural Insurance Company+*/West Des Moines, IA and are intended for residents of Arizona, Iowa, Kansas, Minnesota, Nebraska, New Mexico, South Dakota and Utah.

+Affiliates *Company providers of Farm Bureau Financial Services

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